Real Estate Marketing - How Many Words Belong in a Blog Post?

You've seen the blog posts from 50 to 100 words and read quickly, but perhaps without the acquisition of any real information.


You've also seen the blog posts that were up to 1,000 words - and unless you were deeply interested in the subject, probably passing near them. This is especially true if they were not broken into paragraphs or if each paragraph was too long.

How many words should you use so?

Unless you are just presenting an introduction and is providing a link to a longer article, probably about 250 to 400 words correct. This is enough to convey some information without getting bogged down your reader.

If you have more to say, take the time to create some logical breaks and write the information in 2 or 3 blog posts. Not only can you save the reader's attention, but can give them a "teaser" to anticipate your next post and come back to see what you have to say.

For example, if you're talking about why some market expire unsold homes, you can introduce the idea that there are 3 primary reasons why a home does not sell:

    * Pricing
    * Presentation
    * Marketing

In his first blog post you can give a brief description of how these 3 factors must work together, with the promise that you will expand on each of them in their posts following.

I suggest you write all these posts while you're thinking about it, and programs to be set in order. Not only will your writing will be more cohesive, you will have much work day ends and point!

Each of these sub-items could take longer, so you could actually break this subject up on the posts for an entire month, if you put your mind to it.

You could offer statistics on the appraisal to tie the first blog of the appraisal. Then you could talk about the changes in the market, and gives his predictions for the future.

The pole of the presentation could lead to blog posts with more detail on parking, home fix-up, what to do during a demonstration, and so on.

The post-marketing could lead to discussions about everything from the importance of good photography to the difference it makes when your agent has a good reputation with other agents.

If you break it all down and gives his readers small, digestible chunks, you will keep coming back for more. But if you try to say everything in a post, my guess is they just will not read any of it.